Klaviyo Pricing (2026)
Intelligent e-commerce email marketing, SMS automation, and customer data platform (CDP).
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📋 Klaviyo Official 2026 Pricing Tiers
Detailed breakdown of plan inclusions, export allowances, and user limits.
| Tier Name | Monthly Rate | Annual (per Mo) | Pricing Model | Key Inclusions |
|---|---|---|---|---|
| Free (Up to 250 Contacts) | $0 /mo | $0 /mo | Flat Account Fee |
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| Email (1,000 Contacts) | $30 /mo | $30 /mo | Flat Account Fee |
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| Email (5,000 Contacts) | $100 /mo | $100 /mo | Flat Account Fee |
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| Email (25,000 Contacts) | $400 /mo | $400 /mo | Flat Account Fee |
|
⚠️ Hidden Costs & Overages to Watch Out For
- SMS credits billed separately (e.g., $15/mo for 1,250 SMS credits; MMS costs 3 credits)
- Unengaged contacts still count toward your billing tier unless proactively pruned
- Dedicated sending IP costs $150/month for high-volume senders
⚖️ Klaviyo Pros & Cons
Advantages
- Unmatched real-time Shopify & WooCommerce event tracking and revenue attribution
- Predictive analytics: customer lifetime value (CLV), churn risk, and optimal send times
- Sophisticated behavioral segmentation combining past purchases and web browsing
Limitations
- Pricing scales aggressively as your email contact list grows past 10,000 profiles
- SMS credits are billed separately and deplete rapidly on international sends
- Support response times drop for accounts below $500/month spend
Compare Klaviyo Head-to-Head:
Frequently Asked Questions About Klaviyo Pricing
Does Klaviyo offer a free plan or free trial in 2026?
Yes, Klaviyo provides a free tier with core features so you can test the platform without a credit card.
Are Klaviyo subscription plans billed per seat or flat rate?
Klaviyo charges a flat monthly platform subscription fee with fixed credit or usage allowances regardless of how many team members log in.
What are the biggest hidden costs to watch out for with Klaviyo?
The most common hidden charges include: SMS credits billed separately (e.g., $15/mo for 1,250 SMS credits; MMS costs 3 credits); Unengaged contacts still count toward your billing tier unless proactively pruned; Dedicated sending IP costs $150/month for high-volume senders.
What are the best cheaper alternatives to Klaviyo?
Top alternatives include Omnisend, Shopify, Gorgias, Recharge. Check out our dedicated alternatives page for side-by-side cost comparisons.