B2B Lead Gen & Cold Outreach Pricing Guide

Compare per-seat pricing, monthly export limits, email warmup inclusions, and credit costs across top sales intelligence platforms.

8
Top Tools Ranked
2026
Live Rate Cards
100%
Unbiased Audit
Tool Name Entry Plan Top Tier Plan Rating Actions
Apollo.io
All-in-one B2B sales intelligence and cold outreach platform with 275M+ contact database.
$59/user/mo $149/user/mo โ˜… 4.8 (7120) Calculator Alternatives
Clay
Spreadsheet-based sales prospecting & 50+ data-provider waterfall enrichment platform.
$149/mo $2000/mo โ˜… 4.9 (1450) Calculator Alternatives
Instantly.ai
Unlimited email sending accounts and automated warmup for high-volume cold outreach.
$37/mo $358/mo โ˜… 4.8 (3820) Calculator Alternatives
Smartlead
Enterprise-grade cold email outreach infrastructure with dynamic IP rotation and white-label agency portal.
$39/mo $174/mo โ˜… 4.8 (2200) Calculator Alternatives
Lemlist
Multichannel cold outreach combining dynamic personalized images, videos, and LinkedIn automation.
$39/user/mo $159/user/mo โ˜… 4.6 (3100) Calculator Alternatives
Hunter.io
Reliable domain search, email finder, and verification platform for marketing teams.
$49/mo $499/mo โ˜… 4.5 (4200) Calculator Alternatives
Lusha
High-accuracy B2B direct dial mobile numbers and verified business emails via Chrome extension.
$39/user/mo $119/user/mo โ˜… 4.6 (3900) Calculator Alternatives
ZoomInfo
Enterprise market-intelligence, buyer intent signals, and org-chart sales prospecting database.
$1250/mo $3333/mo โ˜… 4.4 (8400) Calculator Alternatives
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