B2B Lead Gen & Cold Outreach

Apollo.io Pricing (2026)

All-in-one B2B sales intelligence and cold outreach platform with 275M+ contact database.

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📋 Apollo.io Official 2026 Pricing Tiers

Detailed breakdown of plan inclusions, export allowances, and user limits.

Tier Name Monthly Rate Annual (per Mo) Pricing Model Key Inclusions
Free $0 /user/mo $0 /user/mo Per User Seat
  • 60 mobile credits/year
  • 120 export credits/year
  • Basic email sequences
  • LinkedIn extension
Basic $59 /user/mo $49 /user/mo Per User Seat
  • Unlimited email credits
  • 900 mobile numbers/year
  • 1,000 export credits/month
  • 2 email accounts/user
Professional $99 /user/mo $79 /user/mo Per User Seat
  • Unlimited email sends
  • 1,200 mobile numbers/year
  • 2,000 export credits/month
  • A/B testing & dialer
Organization $149 /user/mo $119 /user/mo Per User Seat
  • Custom data retention
  • 2,400 mobile numbers/year
  • 4,000 export credits/month
  • Advanced call analytics

⚠️ Hidden Costs & Overages to Watch Out For

  • Mobile Phone Number credits cost an additional $0.50 to $1.00 each
  • Outbound dialer usage billed at standard Twilio VoIP carrier rates
  • CSV export limits capped per month unless negotiated on custom Enterprise plan

⚖️ Apollo.io Pros & Cons

Advantages

  • Huge 275M+ verified B2B email and phone contact directory
  • Built-in unlimited email sequencing and AI message composer
  • Affordable per-seat entry price compared to ZoomInfo or Lusha

Limitations

  • Mobile direct phone number credits are limited and costly to top up
  • Data accuracy in APAC and niche European regions drops to 70%
  • Dialer minutes and international calling fees stack rapidly

Compare Apollo.io Head-to-Head:

⚔️ Apollo.io vs Clay⚔️ Apollo.io vs Instantly.ai⚔️ Apollo.io vs Smartlead⚔️ Apollo.io vs ZoomInfo⚔️ Apollo.io vs Lusha⚔️ Apollo.io vs Hunter.io

Frequently Asked Questions About Apollo.io Pricing

Does Apollo.io offer a free plan or free trial in 2026?

Yes, Apollo.io provides a free tier with core features so you can test the platform without a credit card.

Are Apollo.io subscription plans billed per seat or flat rate?

Apollo.io uses per-seat pricing. As your sales or operations team grows, your monthly bill increases proportionally per active user license.

What are the biggest hidden costs to watch out for with Apollo.io?

The most common hidden charges include: Mobile Phone Number credits cost an additional $0.50 to $1.00 each; Outbound dialer usage billed at standard Twilio VoIP carrier rates; CSV export limits capped per month unless negotiated on custom Enterprise plan.

What are the best cheaper alternatives to Apollo.io?

Top alternatives include Clay, Instantly.ai, Smartlead, ZoomInfo. Check out our dedicated alternatives page for side-by-side cost comparisons.

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