Apollo.io vs Lusha
Complete 2026 battlecard: Which platform offers better ROI for your team size and workflow?
Apollo.io
B2B Lead Gen & Cold Outreach
$59/user/mo
★ 4.8 (7120)
All-in-one B2B sales intelligence and cold outreach platform with 275M+ contact database.
Try Apollo.io ↗VS
Lusha
B2B Lead Gen & Cold Outreach
$39/user/mo
★ 4.6 (3900)
High-accuracy B2B direct dial mobile numbers and verified business emails via Chrome extension.
Try Lusha ↗💰 Team Size Total Monthly Cost Breakdown
Estimated monthly cost across team sizes based on baseline entry commercial plans.
| Team Size | Apollo.io Total Cost | Lusha Total Cost | Price Advantage |
|---|---|---|---|
| 5 Active Users | $295/mo | $195/mo | Lusha saves $100 |
| 10 Active Users | $590/mo | $390/mo | Lusha saves $200 |
| 25 Active Users | $1,475/mo | $975/mo | Lusha saves $500 |
⚠️ Hidden Costs Comparison
Apollo.io Hidden Fees
- Mobile Phone Number credits cost an additional $0.50 to $1.00 each
- Outbound dialer usage billed at standard Twilio VoIP carrier rates
- CSV export limits capped per month unless negotiated on custom Enterprise plan
Lusha Hidden Fees
- Each mobile phone lookup burns 1 credit (emails also burn 1 credit)
- Unused monthly credits expire at billing cycle reset
- Advanced CRM auto-sync requires top-tier Premium or Scale licenses
🏆 The Verdict: Which Tool Should You Pick?
Choose Apollo.io if:
High-velocity outbound sales teams wanting combined database, email sequencing, and dialer.
Choose Lusha if:
Outbound SDRs needing verified mobile numbers for cold calling B2B decision makers on LinkedIn.