Instantly.ai vs Lusha
Complete 2026 battlecard: Which platform offers better ROI for your team size and workflow?
Instantly.ai
B2B Lead Gen & Cold Outreach
$37/mo
★ 4.8 (3820)
Unlimited email sending accounts and automated warmup for high-volume cold outreach.
Try Instantly.ai ↗VS
Lusha
B2B Lead Gen & Cold Outreach
$39/user/mo
★ 4.6 (3900)
High-accuracy B2B direct dial mobile numbers and verified business emails via Chrome extension.
Try Lusha ↗💰 Team Size Total Monthly Cost Breakdown
Estimated monthly cost across team sizes based on baseline entry commercial plans.
| Team Size | Instantly.ai Total Cost | Lusha Total Cost | Price Advantage |
|---|---|---|---|
| 5 Active Users | $37/mo | $195/mo | Instantly.ai saves $158 |
| 10 Active Users | $37/mo | $390/mo | Instantly.ai saves $353 |
| 25 Active Users | $37/mo | $975/mo | Instantly.ai saves $938 |
⚠️ Hidden Costs Comparison
Instantly.ai Hidden Fees
- Secondary domain purchases and Google Workspace / MS 365 inbox licenses ($3-$6/mo each)
- SuperSearch B2B Lead Database credits cost extra $47/month starting pack
- Domain verification and SPF/DKIM monitoring tools recommended for scale
Lusha Hidden Fees
- Each mobile phone lookup burns 1 credit (emails also burn 1 credit)
- Unused monthly credits expire at billing cycle reset
- Advanced CRM auto-sync requires top-tier Premium or Scale licenses
🏆 The Verdict: Which Tool Should You Pick?
Choose Instantly.ai if:
Agencies and B2B lead generation specialists scaling cold email deliverability without per-inbox fees.
Choose Lusha if:
Outbound SDRs needing verified mobile numbers for cold calling B2B decision makers on LinkedIn.