Clay vs Lusha
Complete 2026 battlecard: Which platform offers better ROI for your team size and workflow?
Clay
B2B Lead Gen & Cold Outreach
$149/mo
★ 4.9 (1450)
Spreadsheet-based sales prospecting & 50+ data-provider waterfall enrichment platform.
Try Clay ↗VS
Lusha
B2B Lead Gen & Cold Outreach
$39/user/mo
★ 4.6 (3900)
High-accuracy B2B direct dial mobile numbers and verified business emails via Chrome extension.
Try Lusha ↗💰 Team Size Total Monthly Cost Breakdown
Estimated monthly cost across team sizes based on baseline entry commercial plans.
| Team Size | Clay Total Cost | Lusha Total Cost | Price Advantage |
|---|---|---|---|
| 5 Active Users | $149/mo | $195/mo | Clay saves $46 |
| 10 Active Users | $149/mo | $390/mo | Clay saves $241 |
| 25 Active Users | $149/mo | $975/mo | Clay saves $826 |
⚠️ Hidden Costs Comparison
Clay Hidden Fees
- High-tier provider waterfalls (e.g., mobile finder) consume 5 to 10 credits each
- OpenAI & Perplexity AI research agent cell formulas draw additional credit quotas
- Enterprise tier requires minimum $1,500/month annual commitment
Lusha Hidden Fees
- Each mobile phone lookup burns 1 credit (emails also burn 1 credit)
- Unused monthly credits expire at billing cycle reset
- Advanced CRM auto-sync requires top-tier Premium or Scale licenses
🏆 The Verdict: Which Tool Should You Pick?
Choose Clay if:
Growth engineers and SDR leaders building hyper-personalized waterfall lead enrichment workflows.
Choose Lusha if:
Outbound SDRs needing verified mobile numbers for cold calling B2B decision makers on LinkedIn.