Apollo.io vs Close CRM
Complete 2026 battlecard: Which platform offers better ROI for your team size and workflow?
Apollo.io
B2B Lead Gen & Cold Outreach
$59/user/mo
★ 4.8 (7120)
All-in-one B2B sales intelligence and cold outreach platform with 275M+ contact database.
Try Apollo.io ↗VS
Close CRM
CRM & Sales Pipelines
$59/user/mo
★ 4.7 (1250)
High-velocity sales CRM with built-in power dialer, SMS, and two-way email sync.
Try Close CRM ↗💰 Team Size Total Monthly Cost Breakdown
Estimated monthly cost across team sizes based on baseline entry commercial plans.
| Team Size | Apollo.io Total Cost | Close CRM Total Cost | Price Advantage |
|---|---|---|---|
| 5 Active Users | $295/mo | $295/mo | Apollo.io saves $0 |
| 10 Active Users | $590/mo | $590/mo | Apollo.io saves $0 |
| 25 Active Users | $1,475/mo | $1,475/mo | Apollo.io saves $0 |
⚠️ Hidden Costs Comparison
Apollo.io Hidden Fees
- Mobile Phone Number credits cost an additional $0.50 to $1.00 each
- Outbound dialer usage billed at standard Twilio VoIP carrier rates
- CSV export limits capped per month unless negotiated on custom Enterprise plan
Close CRM Hidden Fees
- Calling minutes and SMS messages billed usage fees via Twilio integration
- Call recording storage over 30 days requires higher tier plan
- Custom roles and permission controls require Enterprise tier
🏆 The Verdict: Which Tool Should You Pick?
Choose Apollo.io if:
High-velocity outbound sales teams wanting combined database, email sequencing, and dialer.
Choose Close CRM if:
Inside sales teams and startup SDRs who live on phone calls, SMS, and rapid email follow-ups.